The real estate agency you choose at the start of your journey can make all the difference to your success. Where opting for a less established business can make you feel like a small fish in a big pond, Century 21’s global referral network can instead open up a world of opportunity. Quite literally, you can find a buyer for your home or purchase a property across the globe through a network of interconnected SMARTER. BOLDER. FASTER.™ property professionals.
Buying property through the global referral network
Launched in 2020, Century 21’s global referral network helps connect buyers and investors in South Africa to the brand’s 11,100 offices across 79 countries and territories. Providing access to approximately 130,000 independent Century 21 sales professionals, locals can enjoy speed, security, and the same level of professionalism when it comes to relocating, buying a vacation home, or looking for an investment property.
Those on the property hunt can access continent-to-continent and country-to-country deals, gaining access to properties across the map. From bustling cities to serene coastal towns, properties have been vetted and are sure to match all tastes and preferences.
Working with vetted real estate professionals worldwide is sure to provide a sense of relief, especially in overcoming language and cultural barriers, understanding local legal requirements and market nuances, and identifying good investment opportunities with stellar returns. With access to a global network, buyers and investors may also have a stronger negotiating position, as local property practitioners can leverage connections and market knowledge to secure a better deal.
As the potential for property fraud can derail a dream, there’s also a sense of ease when working with an internationally recognised brand. Century 21’s global referral network professionals provide peace of mind throughout the international buying process and transaction.
Selling property through the global referral network
With the help of the global referral network, sellers can also help their properties gain exposure to a global audience of potential buyers, significantly increasing the chances of finding the right match. South Africa’s property market remains an attractive option for wealthy foreign buyers, especially those in search of coastal and scenic locations.
By tapping into international demand through Century 21’s platform, a property could attract competitive offers from buyers outside the local market. This can help sellers gain an edge, especially where a market may be saturated with similar properties.
Because of Century 21’s brand power, international buyers approach the sale with a level of trust. “The Century 21 brand is so prominent that people from out of town recognise it,” says Rob Severin, Principal and Owner of Century 21 Wildlife Properties. “Since Hoedspruit, where we operate, is popular with tourists, we have a large number come through and immediately identify with the brand.”
With international buyers often reaching out through the global referral network, sellers can also feel confident knowing Century 21 South Africa’s property practitioners have experience in navigating foreign transactions. This can include legal, tax, and cultural differences, as well as ensuring sellers get the best deal possible.
The global referral network in action
When a Century 21 South Africa property is listed on the M.O.O.N. platform, it is automatically published to major portals and classified websites, including the international global referral network. Potential buyers can view the listing and reach out if they’re interested in the property. To find out more about buying property internationally or gaining global exposure for your real estate through the network, contact your local Century 21 South Africa office.