In a competitive real estate market, property practitioners who keep their skills sharp and their knowledge up-to-date are the ones who find success. That's where Century 21 South Africa's Go 21 Coaching Programme can be a game changer. This 40-day course acts like a coach in a box, providing daily interaction and guidance to establish a daily routine and activities needed to be a SMARTER. BOLDER. FASTER.™ property professional that clients can count on. Jan-Louis Thomas, our National Training Manager, shares what new faces on the team can expect when they sign up.
Put your best foot forward
Thomas has been training real estate property professionals for the past 12 years. He has drawn on his expertise to put together a programme that ensures new entrants to the industry can excel in their careers and overcome any challenge thrown at them.
"The Go 21 Coaching Programme provides valuable insights, tips, skills, and knowledge. But it also supplements the Create 21 programme as it gives more insight into important must-know topics that a real estate property professional needs for a satisfying and profitable career," he says.
Dive into industry-relevant topics
Time is of the essence for property practitioners. According to Thomas, the Go 21 Coaching Programme has actionable lessons that practitioners can apply in real time as they start working in the field. The main topics covered include:
- Effective prospecting techniques
- Cold calling
- Social media
- Networking
- Presentation skills
- Goal setting
- Time management
- Preparation and hosting of show houses
- Pricing properties correctly
- Understanding real estate contracts
- Communication skills
- Real estate financing
"Practicality is at the heart of this programme," highlights Thomas. "The goal is to produce well-informed real estate property professionals who are prepared and well-trained to thrive in a fast-paced and complex industry with ever-changing market factors."
Get daily doses of insight
The Go 21 Coaching Programme is set over 40 days where every new property professional receives a daily email (weekends excluded) with the specific topic for the day. "In other words, it is a daily self-study programme," says Thomas. "The property professional who is serious about his or her career will use the information to enhance their skills and become a better salesperson."
On day one the property professional will get an email with the topic "Effective Planning and Action". They will then also be required to determine what their Wildly Important Goal (WIG) is for the next 12 months. At the end of the Go 21 Coaching Programme, the property professional will need to submit their completed WIG Workbook to Century 21 University and their principal. The aim of this is to give every new property professional a clearly planned course of action including strategies and tactics on how to achieve their WIG while having a productive career.
See the difference in 40 days
Thomas is proud of the impact the Go 21 Coaching Programme has had on the company's property practitioners. "Statistics have shown that property professionals who actively engage in the Go 21 training programme and who complete the programme can increase their productivity and income by up to 30-40%," he shares.
The results can be chalked up to the important topics covered that every real estate property professional struggles with at some stage in their career. "There are 31 individual daily topics over a 40-day period, which is manageable and does not take up much time daily," says Thomas. "The value, however, is incalculable and if properly embraced, it will lead the property professional towards understanding and applying the skills and tactics with confidence thereby enhancing the Century 21 brand through professionalism and knowledge."
Ready, set, Go 21!
The Go 21 Coaching Programme is a free resource available to property practitioners at Century 21 South Africa. According to Thomas, it's well worth the investment considering the impact he's seen practitioners experience in their professional lives. "Embrace the challenge with a Forrest Gump attitude. Positivity, optimism, and determination will ensure you get through the teachings provided daily. And if you need extra help or guidance, you can reach out to the Century 21 University team."