There are plenty of real estate businesses on the market. But, some stand out when it comes to marketing properties, closing deals, and putting smiles on client faces. You'll often find a dedication to training at the heart of that success. Century 21 South Africa, for example, offers free access to the International Management Academy (IMA) course for our principals and managers. This provides the tools and know-how to build and maintain a world-class real estate office. Jacques Vorster, Managing Director of Century 21 Helderberg and Stellenbosch, shares his experience since completing the course.
Ready, set, enrol
"While the International Management Academy (IMA) course is a prerequisite for franchisees, it truly proves beneficial when running a property business," says Vorster. "During the course, you get valuable insights, skills, and knowledge, to efficiently operate a profitable business." He shares some of the highlights participants can expect:
- Make the most of your area of operation: You will learn how to strategically position your business within the local market, identify lucrative opportunities, and tailor your services to meet the specific needs of the community. "This localised approach has strengthened my market presence and client relationships," says Vorster.
- Optimise your working environment: You will gain insights into how to make the most of every inch of your working environment. This includes strategic planning of physical space and using resources efficiently to enhance productivity and client engagement.
- Leverage real estate tools: This provides in-depth knowledge of important platforms all real estate professionals need to know to thrive. "From technology to marketing resources, the course taught me how to harness these tools effectively to streamline processes, enhance client services, and ultimately run a more successful business," acknowledges Vorster.
- Build a dream team you can count on: "A top IMA training outcome is my enhanced ability to recruit, train, and retain agents successfully," notes Vorster. "The course provided insights into effective leadership, team management, and strategies for fostering a positive and productive work environment. These skills have proven invaluable in building and maintaining a high-performing team."
- Become a local real estate expert: The course will empower you with a comprehensive knowledge of your local real estate market. "I gained a deep understanding of market trends, property values, and community dynamics," says Vorster. "This expertise has positioned me as a trusted authority in my area, instilling confidence in clients and contributing to my success as a real estate professional."
- Maximise your business's profitability: The course will equip you with essential financial management, business planning, and strategic decision-making skills. "This has helped me make informed decisions that have directly increased Century 21 Helderberg and Stellenbosch's revenue streams," points out Vorster.
Vorster says the IMA course is particularly effective because it is taught with practical outcomes in mind. "It imparts theoretical knowledge but also provides opportunities for hands-on learning and real-world scenarios. I was immediately able to apply what I learned, reinforcing the skills and concepts in a tangible and impactful way."
How to crush the IMA course
When it comes to the course, Vorster believes real estate professionals will get what they put in. He shares some valuable tips that have helped him get his certificate:
- Understand your goals: Before enrolling, clearly define your professional goals and what you aim to achieve through the course. Whether it's enhancing business management skills, becoming a local market expert, or improving team leadership, having specific objectives will help you tailor your learning experience.
- Commit to continuous learning: Real estate is a dynamic industry, and staying abreast of the latest trends and best practices is crucial. Approach the IMA course with a mindset of continuous learning. Be open to new ideas, strategies, and technologies that can positively impact your business.
- Engage actively in practical exercises: Take full advantage of any practical exercises or real-world applications offered in the IMA course. The hands-on experience will deepen your understanding and better prepare you for the challenges and opportunities you'll encounter in your day-to-day work.
- Network with your peers: The IMA course provides an excellent opportunity to connect with fellow practitioners. Take advantage of networking opportunities, share experiences, and learn from others in the industry. Building a professional network can be invaluable for collaboration, support, and future business opportunities.
- Apply your learning immediately: As you progress through the IMA course, identify ways to apply what you're learning in real time. Whether it's launching a new business strategy, refining your client approach, or optimising your work area, immediate application will reinforce your understanding and accelerate your professional growth.
- Stay committed and consistent: Set a realistic schedule for your coursework, allocate dedicated time for learning, and stay disciplined in your approach. Consistency will ensure that you derive the maximum benefit from the training.
- Evaluate your progress regularly: Periodically assess your progress and revisit your initial goals. Are you achieving the outcomes you set out for? If not, consider adjustments to your approach or seek additional support. Regular self-evaluation will help you stay on track and maximise the benefits of the IMA course.
The IMA course is one of the many cutting-edge programmes facilitated by Century 21 University. To find out more, view our training page and get in touch to start a real estate franchise with a worldwide leader in real estate today.