In South Africa, home is more than just a structure—it’s a space filled with memories, traditions, and personal milestones. Whether it’s the warmth of a Sunday afternoon braai, the laughter of children playing in the garden, or the comfort of a family gathering around the dinner table, home represents the heart of our lives. Recognising this deep connection, Century 21 South Africa has unveiled its latest marketing campaign, ‘Dedicated to the Joy of Home’, designed to celebrate the unique and personal experiences that make homeownership so special.
For over five decades, Century 21 has helped individuals and families achieve their homeownership dreams, providing expert guidance and unwavering commitment to quality service. This new campaign underscores the brand’s dedication to not just selling homes, but also fostering a deeper emotional connection between people and their living spaces. Anchored by a fresh, human-centred message, the campaign highlights the moments—both big and small— that make a house a home. It aims to resonate with today’s homebuyers and sellers by focusing on community, security, and belonging—values that are deeply embedded in South African culture.
The ‘Dedicated to the Joy of Home’ campaign is being launched through a dynamic multi-channel approach, spanning social media, digital marketing, and video storytelling. Property practitioners affiliated with Century 21 South Africa will have access to an array of marketing tools, including personalised social media content, digital advertisements, and localised promotional materials to engage with potential buyers and sellers more effectively.
National Head of Marketing at Century 21 South Africa, Thireshni Sanasy, expressed her enthusiasm for the campaign: “In South Africa, a home is more than just a place to live—it’s where we build our dreams, celebrate our culture, and create lasting memories. This campaign isn’t just about selling homes; it’s about honouring the emotional and personal significance of homeownership. Whether it’s the pride of getting the keys to your first house or the joy of raising a family in a place that truly feels like home, these moments define who we are.”
A key element of the campaign is the invitation for South Africans to share their personal homeownership stories through the #JoyOfHome initiative. By encouraging consumers to post photos, videos, and stories about their favourite moments at home, the campaign aims to create a vibrant, community-driven narrative around what home means in the local context.
Sanasy further highlighted the significance of this approach: “South Africans have a unique way of turning houses into homes, whether it’s through food, family traditions, or simply the feeling of safety and comfort. This campaign celebrates those moments and reinforces that real estate is not just about property—it’s about the people who bring those spaces to life.”
Century 21 South Africa’s commitment to delivering exceptional service and trust remains at the core of this campaign. By combining the brand’s heritage with modern digital marketing strategies, the campaign ensures that Century 21 continues to lead in the real estate industry while staying relevant to evolving consumer expectations. As the campaign unfolds, South Africans can expect inspiring stories, engaging visuals, and new opportunities to connect with the #JoyOfHome movement. Whether buying, selling, or simply celebrating the place they call home, Century 21 South Africa is here to make every moment truly memorable.