Hoedspruit, South Africa - In the fast-paced world of real estate, efficient administration is crucial for success. We spoke with Lizette Pienaar, the Office Administrator and Marketing expert at Century 21 Hoedspruit, to gain insights into the systems and processes that make their office run smoothly.
"Our agents prepare listings and hand them over to us for loading onto websites," Lizette explained. "The Moon System, unique to Century 21 South Africa, makes the process seamless. Any issues are swiftly handled by our head office support team."
PropCon enhances lead management by importing new leads, saving time and reducing errors. "Agents can start adding notes and communicating with potential buyers almost immediately," Lizette noted.
For rental management, PayProp offers ease of use and secure audit trails. "It provides peace of mind for landlords and tenants, with features like secure deposit handling and easy access to tax reports," Lizette added.
On the marketing front, Everlytic and FlippingBook are integral. "We use Everlytic for newsletters, new sales, rental listings, and distributing the Hoedspruit Explorer magazine. The filters allow me to resend the magazine to contacts who haven't opened the first email, extending our reach. We host digital versions on FlippingBook, which includes hyperlinks to advertisers and property pages."
Support from Century 21 South Africa's head office, particularly 21Online, offers personalised artwork and design assistance. The Moon System helps agents create social media content efficiently.
Lizette emphasized the importance of technology in their operations. "We work with international buyers and South African buyers from different provinces who can't always view properties in person. We use video tours and 360° tours to show properties to distant buyers."
Maintaining strong client relationships is a priority. "Prompt email responses and efficient lead management create a positive impression," Lizette said. "Our efficiency enhances the overall image of our office and agents."
Century 21 Hoedspruit's success is attributed to advanced technology, robust support from head office, and a dedicated team committed to continuous improvement. Lizette's insights showcase how a blend of systems, processes, and personal touch is key to excelling in real estate administration.